How to Find More High Profit Clients
When analyzing the sales of your business do you find that the 80/20 rule applies? 80% of your revenue comes from 20% of your clients. Or 80% of your profit margin comes from 20% of your clients?...
View ArticleImprove Your Campaign Results: 8 Tips to Building a High Conversion List
40% of your marketing campaign success depends on the quality of your targets list. So how do you make sure that you’ve got a quality asset ready to support your marketing campaign need? To help, we’ve...
View ArticleIs 2O Webinar Attendees a Success?
A friend called me today to share results from a recent webinar program. I was excited to hear how the program performed because I had shared some of my learning’s from a landing page optimization...
View ArticleHow to Grow Your Marketing Database – Build, Buy, or Rent?
At some point in our lives we all have a financial decision to make regarding where to live. Most of us gravitate towards the American dream of home ownership; however, is buying the best option? The...
View ArticleHow to Build a List without an Offer or Landing Page
Your inbox is likely full. Mine is as well. There is a ton of great content waiting for us. We could spend the entire week reading the whitepapers, webcasts, and attending virtual events without...
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Keep the Finance Department Happy by Using Lifetime Value Analysis
Do you like hitting exactly the right target when it comes to your customer acquisition tactics? We do too. From a list-building standpoint, this means aiming straight for the center of the bulls eye...
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Off The Shelf Lists vs. List Building
Sometimes we get questions about what the difference is between “Off the Shelf” lists and “List Building.” Well, we’ve got some answers. If you are new to the world of list building, you might want to...
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The Differences Between Vertical and Horizontal Market Lists
Do you focus on one industry or multiple for selling your product? Both strategies are great – but when it comes to custom list building you’ll be looking at two very different business contact lists....
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